AGENCY-WIDE EXPANSION: Enhanced online ordering/curbside delivery service moving to all stores
NOTE: To see a DeCA video about Commissary CLICK2GO’s enhanced online features, click here.
FORT LEE, Va. – It’s not an overstatement to say that the new and improved Commissary CLICK2GO™ is, well, very much new and improved.
Now featuring online payment and more product information than ever before, the online ordering/curbside delivery service is being expanded to all stateside commissaries by the end of the year, and to overseas stores soon thereafter.
“We’ve learned a lot about what our customers want during our initial 11-store rollout the past two years, and thanks to recent innovations to our e-commerce platform we’ve made tremendous service and user-interface improvements that customers expect in today’s retail environment,” said Bill Moore, director and CEO of the Defense Commissary Agency. “We’re going to deliver this great service to all commissaries as quickly as possible.”
Because of grocery shopping trends, DeCA has been galvanized to bring online ordering, payment and pick-up options to all commissary-eligible patrons.
The Food Marketing Institute recently reported that online grocery shopping has escalated to previously unpredictable rates since the COVID-19 pandemic broke out. FMI had estimated that 20 percent of all U.S. grocery shopping would be done online by 2025. However, the rates of e-grocery sales expected to occur over a 10-year timeframe actually occurred in just six months.
Here’s a brief rundown of Commissary CLICK2GO’s new features:
- Improved navigation and search functions to help customers plan healthy meals and take care of their family’s needs
- Enhanced product information
- Robust recipe features
- Featured sales and promotions
- Upgraded mobile-friendly experience, to include seeing order history for ease in re-ordering desired products
- Online payment
“Perhaps the most significant enhancement is online payment,” Moore added. “You place your order and pay online, and then it’s simply a matter of driving up to the curbside delivery area of your commissary to have your groceries loaded into your vehicle – that’s a streamlined process our customers expect in this information age.”
Moore said the agency-wide expansion of online ordering/curbside delivery service aligns with DeCA’s strategic goals to make the commissary benefit accessible to as much of the patron base as possible.
“Our CLICK2GO rollout has been long desired by our patrons and we fully grasp that they expect us to deliver this convenient method of grocery shopping as soon as possible – they want to know when they will see it at their commissary,” Moore said. “I can assure you that we’re working as hard as we can to make this happen as quickly as possible.
“We’ll have the schedule on our website to keep people updated as best we can,” he added. “Our promise is to get it to all U.S. stores this calendar year – maybe sooner – and we are committed to getting it to our overseas stores soon thereafter, as we work through international challenges like COVID restrictions.
“Commissary CLICK2GO builds on the vital benefit we deliver exclusively for our military community and their families – we deliver the savings but we have to improve on convenience and CLICK2GO does just that,” Moore said. “With it, patrons near and far can plan, order and pay for their purchases on-line and simply swing by the store to get them. It makes the commissary worth the trip and I envision it will enable us to eventually offer delivery – where our patrons can enjoy their hard-earned benefit from the comfort of their homes or barracks.”
About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Commissaries provide a military benefit, saving authorized patrons thousands of dollars annually on their purchases compared to similar products at commercial retailers. The discounted prices include a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.